Regal Home & Gifts is a direct selling company which offers Canadian consumers functional and attractive houseware products and unique gifts through a network of dedicated Ambassadors, a tradition of the Regal® brand since its Canadian beginnings in 1928.
Regal Home & Gifts was formed in October 2016 to return the Regal® brand to Canadian ownership following the closure of the former American owners. The corporation’s offices and warehouse are located in Mississauga, Ontario and shares space with its sister company, Golda’s Kitchen Inc.
Regal Home & Gifts is a proud member of the Direct Sellers Association of Canada.
The Direct Sellers Association (DSA) has been in place since 1954. It is an organization that serves its member companies in various ways. The association keeps the companies informed of any changes to government legislation that can potentially affect how direct selling companies conduct themselves. The DSA of Canada looks out for its member companies in the political realm, clarifying and educating member companies on any advocacy issues and policy initiatives. The association adheres to very high standards and operates on a Code of Ethics that all member companies must also observe in their day-to-day conduct. In addition, the association educates the public on the benefits and credibility of the direct selling industry, and how it is a viable business opportunity for independent sales consultants.
It is said, “nothing ventured, nothing gained”, and this holds true for how Regal came into being. The, now iconic Regal, had humble beginnings in the 1920s, when William S. McCartney left his farming community to head for the city in search of work. He secured a job selling envelopes which led to a desire to manufacture greeting cards. From this desire, Regal was born.
With $500 funding from the woman he was dating at the time and would later marry, McCartney began importing cards from the US and Britain and by 1929 he was printing his own cards in Canada. McCartney brought four-colour printing presses to Canada and Regal became the first greeting card company in the world to manufacture its own envelopes and produce its own gift wrap. By the late 1930s Regal began to produce a catalogue.
Today, though Regal no longer produces its own cards and wrap, Regal continues to be in the card and gift wrap-selling business. The direct selling company has grown from the humble beginnings of a farmer seeking work and following his dream to an iconic organization that has over 6,000 Ambassadors selling the much sought-after greeting cards, gift wrap, and hundreds of other novelty items within each catalogue. There are some Ambassadors who have stuck with the company for over 50 years and some are even seeing their children and grandchildren sell Regal products.
The Regal® story begins with one man, the founder, William S McCartney. Originally from a farm, he came to the city in the 1920’s looking for work.
He started by apprenticing as a carpenter, but as there was very little building going on, he obtained a job selling envelopes. The experience led to him developing a great desire to manufacture greeting cards. Fortunately for McCartney, the woman he was dating at the time provided him with $500 to set up a business.
He later married her and it was Edith McCartney who suggested the name “Regal.” They began by importing cards from the United States and Britain, but by 1929, he was printing his own cards in Canada. Not only did Regal® bring the first giant four-colour presses to Canada, but it was the first greeting card company in the world to manufacture its own envelopes. As well, the company was the first to produce its own gift wraps.
The first Regal® catalogue was produced in the late 1930’s.
The Regal® Catalogue of 1951 has really come a long way. Original size 4½ x 5½”.
Purchased by an American private equity firm that operated Regal Gifts Corporation, their head office was located in Barrie, Ontario until its insolvency in August 2016.
The owners of Canadian online retailer Golda’s Kitchen Inc. have acquired — through the newly-formed Regal Home and Gifts Inc. — the trademarks, web assets, and customer list of Regal Gifts Corporation from the appointed receiver, Fuller Landau Group Inc.